04 — Design & Run Experiments: Template

Use this template to design experiments for testing hypotheses.

Experiment Plan

For each hypothesis, create an experiment plan:

Experiment: [Name]
Hypothesis: [Full hypothesis statement]
Type: [Experiment type]
Method:
  - Setup: [What you'll create]
  - Execution: [How you'll run it]
  - Metrics: [What you'll measure]
  - Timeline: [How long it will take]
Resources Needed:
  - Time: [Hours/days]
  - People: [Who's involved]
  - Tools: [What tools/services]
  - Budget: [Cost if any]
Success Criteria:
  - Metric: [What to measure]
  - Threshold: [Success threshold]
  - Sample Size: [How many needed]

Experiment Types

Choose appropriate experiment type:

User Hypotheses:

• Landing Page Test

• Concierge Test

• Wizard of Oz

• Smoke Test

Technical Hypotheses:

• Prototype Test

• Technical Spike

• Performance Test

Business Hypotheses:

• Pricing Test

• Market Test

• Competitive Test

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Instructions: Create experiment plans for your top priority hypotheses. Start with the cheapest, fastest test.