01 — Idea / Problem: Template

Use this template to articulate your problem and value proposition.

Problem Statement

Problem: [Specific problem users face]
Target Users: [Who experiences this problem]
Context: [When/where this problem occurs]
Impact: [Why this problem matters]

Jobs-to-Be-Done

Use this format for each job-to-be-done:

When: [Context]
I want: [Goal]
So that: [Outcome]

Value Proposition

For [target users] who [have this problem],
[product name] is a [category] that [key benefit].
Unlike [alternative], we [unique differentiator].

User Validation

User Interview Questions

• How do you currently handle [problem]?

• What's frustrating about your current approach?

• How often does this problem occur?

• What would a solution look like to you?

• Would you pay for a solution?

Problem Worthiness Assessment

• Frequency: How often does this occur?

  • Daily

  • Weekly

  • Monthly

  • Rarely

• Severity: How painful is it when it happens?

  • Very painful (8-10)

  • Moderately painful (5-7)

  • Slightly painful (1-4)

• Urgency: How important is solving it now?

  • Very urgent

  • Moderately urgent

  • Not urgent

• Willingness to Pay: Would users pay for a solution?

  • Yes, definitely

  • Maybe

  • Probably not

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Instructions: Fill out each section with your specific problem. Validate through user interviews before proceeding.