04 — Design & Run Experiments: Checklist

Use this checklist to verify you've completed the chapter requirements.

Experiment Design

• Experiment is designed with clear method

• Experiment type is appropriate for hypothesis

• Success criteria are defined

Experiment Setup

• Experiment is set up (tools, tracking, etc.)

• Experiment is tested before launch

• Tracking and analytics are configured

Experiment Execution

• Experiment is launched to users

• Traffic is driven (if needed)

• Experiment is monitored for issues

Data Collection

• Data collection is in place

• Sample size is sufficient (meet success criteria)

• Quantitative data is collected

• Qualitative data is collected (if applicable)

Results Documentation

• Results are documented

• Initial observations are noted

• Ready to proceed to 05 — Extract Key Learnings

Ready to Proceed

• All items above are complete

• At least one experiment is complete

• You have reliable data (met sample size)

• Ready to proceed to 05 — Extract Key Learnings

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Next Step: Proceed to 05 — Extract Key Learnings when all items are checked.